• 1

    Welcome to the SEO Sleuth Course

    • How to use this course

  • 2

    Foundations of SEO

    • What is SEO?

    • Google's Algorithms

    • Website Crawling & Indexing

    • The SEO Elements

    • SEO Now: What works, what doesn't

    • E.A.T.: Expertise, authority, trustworthy

    • Search engine results page (SERPs)

    • Personalised search

    • Week 1 Summary & Resources

    • Week 1 Quiz: What is SEO?

    • Week 1 Website Traffic Review Form

  • 3

    Week 2: Technical SEO

    • Why is technical SEO important?

    • Website hosting options

    • How to choose a website host

    • Three host examples (and my experience with them!)

    • Your domain and SEO

    • Choosing a Content Management System (Wordpress etc..)

    • Crawlability

    • Site architecture

    • Site speed

    • Mobile responsiveness

    • Task 1: Download Screaming Frog

    • Task 2: Create a free Moz account.

    • Task 3: Download Yoast plugin on your Wordpress website.

    • Week 2 Technical SEO Glossary

    • SEO Technical Audit Full Checklist

    • HTTP Error Code Checklist

    • Quiz: Technical SEO

    • How to use Screaming Frog

  • 4

    Week 3: On-page SEO Part 1: Keyword Research

    • What is on-page SEO?

    • On-page SEO elements (part 1)

    • On-page SEO elements (part 2)

    • On-page SEO elements: Internal & external links.

    • Basics of keyword research

    • User intent

    • Keyword research overview

    • Brainstorming keywords

    • Types of keywords

    • Research, Filter, Analyse keywords

    • How to map keywords

    • Keyword mapping demo

    • Keyword Research Modifiers Spreadsheet

    • Keyword research optimisation planner spreadsheet

    • SEO Coaching Call #1 Summary

    • Quiz: On-page SEO Part 1: Keyword research

    • On-page SEO: 45 tips & tricks I've learnt from years of SEO experience.

  • 5

    Week 4: On-page SEO Part 2: Optimisation

    • SEO Content Strategy

    • How to use Yoast

    • Preparing content in Wordpress

    • Writing meta descriptions

    • How to change your URL/slug the seo-friendly way.

    • On-page SEO Checklist

  • 6

    Week 5: Off-page SEO and Content Marketing

    • Domain Authority

    • The power of links

    • Types of links

    • Broken and lost links

    • Content that stands out

    • PR and SEO

    • Outreach marketing

    • Guest posting

    • Infographics

    • Social media and SEO

    • Supporting resources: Infographic: Ideas for repurposing blog content

    • Quiz: Off-page SEO

  • 7

    Week 6: Measuring SEO performance

    • Google Search Console: How to set up Google Search Console and add a property

    • Google Search Console: Checking overall clicks, impressions, positions

    • Google Search Console: Checking data for a specific page.

    • Google Search Console: Filter function.

    • Google Search Console: Downloading data.

    • Google Search Console: How to check the status of your URL.

    • Google Search Console: How to submit a sitemap.

    • Google Search Console: How to check your website's mobile usability.

    • Google Search Console: How to check your internal and external links.

    • Google Search Console: Adding a new property/website to your account.

    • Google Analytics: A general overview of your website's performance.

    • Google Analytics: How to find out demographics of your audience.

    • Google Analytics: How to find out where your website traffic has come from.

  • 8

    Week 7 Local SEO

    • How to optimise your website for more local website traffic.

    • Local SEO Checklist

  • 9

    Templates, Worksheets, Checklists, Guides

    • Keyword research brainstorming guide

    • Keyword selection criteria checklist

    • On-page SEO Checklist